Connected – case studies
As I mentioned in an earlier post about the book Connected, I wanted to share a few of the case studies from the book that I found the most compelling. I can’t believe I wrote that post in October 2009! I have had this post in draft and finally pushed it through to the finish line, which I think speaks to the staying power of these case studies and their theoretical underpinnings. Case Studies After introducing the basic concepts, the authors begin to explore case studies on a variety of topics, including Emotions (Chapter 2), Love and Sex (Chapter 3), Health (Chapter 4), Money,...
Read MoreThe Brand Called You
In several of my recent posts, I referenced a Tom Peters’ article in Fast Company entitled The Brand Called You. Tom Peters has been described as the best-selling business author in history, but he is perhaps most well known for his book In Search of Excellence, which he has said he wrote in response to the cookie-cutter MBA training that was the norm in the 1960s and 1970s. I read Peters’ article during the writing of my dissertation, which reflected on the ways that market discourse was being used internal to a corporation. The primary objectives of that discourse were to...
Read MoreConnected – major concepts
I am still fighting my way out of the post-pregnancy fog, but the synapses are definitely firing again. One of the really exciting benefits of that (besides the obvious fact of feeling more like my old self again), is that I want (and am finally able!) to read and write again. I’ve been fascinated with social network theory for a long time, and I have been looking for ways to understand it better so that I could begin to position it’s value within the context of the User Experience work I do at SAP. However, after reading Mark Granovetter’s Strength of Weak Ties in grad school, I...
Read More