The Brand Called You
In several of my recent posts, I referenced a Tom Peters’ article in Fast Company entitled The Brand Called You. Tom Peters has been described as the best-selling business author in history, but he is perhaps most well known for his book In Search of Excellence, which he has said he wrote in response to the cookie-cutter MBA training that was the norm in the 1960s and 1970s. I read Peters’ article during the writing of my dissertation, which reflected on the ways that market discourse was being used internal to a corporation. The primary objectives of that discourse were to...
Read MoreBrand recognition
This past weekend we went to a party to celebrate the First Communion of my niece. It was a big, fun party with family and lots of family friends, and it was especially fun for me and my partner because we got to play pass-the-baby with our littlest one (Wynn), which gave us one toddler (Auden) to manage. There is nothing like adult conversation with great people to lift the spirits! Auden and I were the first ones to get a tour around the firehouse – lots of big shiny trucks! – and when we came back to the hall, Auden was thirsty. We pulled a Capri Sun from the coolers and...
Read MoreLinchpin
In early April 5th, I had the chance to participate in a free webinar with Linchpin author Seth Godin, thanks to Polar Unlimited’s service readitfor.me. Although I haven’t read the book, the webinar gave me a good feel for the book and the author. Here is what was discussed: What is a Linchpin, and why do we need them? Godin believes that in organizations worth doing business with or worth working for, each has at least one person who shows up to make a difference. In a car, the linchpin is a tiny piece of hardware that holds the wheel onto the axle of a vehicle. He has...
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