Ethnography / PAMA
This week I had the opportunity to present as part of a Lunch and Learn panel entitled Ethnography: Understand and Shape your Brand Experience for the Philadelphia chapter of the American Marketing Association (PAMA). Here is a description of the event from PAMA: The difference between a successful product launch, and one that falls short…or fails, is often an “ah-HA! moment” during its design and packaging. For nearly a decade some of the biggest brands have taken the inside track to market dominance—and that track rolls right through the user’s home, office or worksite. The work...
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